Over these blustery wintery months I have been working extensively on projects to update our brand and identity. I knew it was going to be a long road, but felt in my gut that it was time for a refresh.
Cause for change.
The primary push towards this project was listening to no one else but YOU, our fans. I listened to guests when dining at our stores. I read reviews on major platforms such as Yelp & google. I bumped into you around town regarding “Courageous” as your favorite place to be. <3
From cupcakes to much more.
I started my small business with the cupcake truck, launching as “Cupcakes for Courage”. What a journey it has been since then! It all began with a cupcake truck which lead to the first brick & mortar in Elmhurst. Next came a baby in a bakery (my beloved son Sam) and shortly thereafter the second cupcake truck. And finally our spot in Oak Park which has been working hard since September 2017. Through all of this, we have grown to be so much more than just cupcakes. We offer handmade pastries, locally roasted coffee and lattes, and a full breakfast and lunch menu. If I had a dollar every time I met someone that said, “Wow, I didn’t know you had a full menu, I thought you were just cupcakes!”
Collaboration leads to change.
I took into consideration all of these factors and concluded it was time to refresh! So I called up my friends again at MyMenuista to help me with this. They are also a woman owned small business that has done amazing quality work for me through the years. Taking into account our past logos for “Cupcakes for Courage” and “Courageous Bakery Cafe” our ultimate goal was to update the look and set prominence to “Courageous” alone while still maintaining our identity as a bakery cafe that supports cancer research.
The new logo design of course lead to more projects! Coming soon you will notice new colorful awnings at our stores, our cupcake trucks will be getting make-overs, and we redesigned all of our cafe/catering menus for readability and to introduce fantastic new menu items that cater to the gluten free/vegetarian/vegan community.
We look forward to introducing you to all of the NEW that is coming. Watch your inbox for future emails to announce the completion of our other projects.